Atlas Knowledge Group used our industry insight and advice to understand, identify and target the best opportunities for their business in the offshore wind sector. The insights were used to form a bundle of applicable digital learning courses from their global safety critical portfolio.
Atlas is a learning technology solutions provider with a global footprint and an impressive range of clients across numerous safety critical industries. With a focus on cloud delivery, the company provides a range of digital solutions, including learning and competency management platforms, customised learning services and a comprehensive portfolio of digital learning courses.
Atlas is looking to grow its presence in the UK and international offshore wind training and digital learning sector. From its base in Aberdeen, the company is also well placed to grow services internationally via its global footprint and network of partners.
BVGA helped Atlas via the Scottish Enterprise offshore wind expert support programme.
Our work for Atlas covered three main areas: analysis of the offshore wind market, deep-dive analysis of the sub-sectors likely to be most attractive and a competitive landscape analysis of the most relevant key industry players.
Our analysis of the offshore wind market identified total expected spend on offshore wind farms over the next 10 years and how that money is split across all products and services needed to develop, install and run an offshore wind farm. Our forecasts concentrated on the European countries expected to be most active in offshore wind across the next 10 to 15 years and included the UK, German, Dutch and French markets.
We identified the sub-elements of supply most relevant to the client’s service offering and helped Atlas develop a customised value proposition. Our industry insight highlighted what the key sub-elements were, who the key players were within each and what factors Atlas needed to be aware of when approaching prospective clients in each, including suggested types of training requirements and digital learning solutions.
The competitive landscape analysis identified key industry players – public and private – and helped inform a customised SWOT analysis for Atlas.
The final report was delivered in an easy to understand format in order that Atlas could share the information with multiple internal and external stakeholders.