No matter how many problems an idea solves, how much money it can save or how technically brilliant it is, there is no guarantee that it will succeed in the market.
You may have the knowledge to innovate but lack specific market or business knowledge, or you may have a great technology but it doesn’t quite address a current industry need. We help transform your innovative ideas into commercial success, or explain to you why this is unlikely.
We provide business advice steeped in a deep, hands-on understanding of the economics, market and technology of the sectors we are active in. This enables us to:
- Communicate the impact of new innovations on the cost of energy
- Explain the market you will need to break into – how it works now, how it is changing, who to engage with and how to establish the best relationships
- Describe the technology landscape that you are moving in to, including your competitors.
We take the time to understand you and your long-term wishes. Our route-to-market work helps develop then implement plans for market entry. We help develop your value proposition, provide detailed independent assessment of CAPEX, OPEX, cost of energy benefits and to support effective communication strategies, taking into account competitors, collaborators, clients and other stakeholders.
We work with you to shape your product and technology development processes, test and demonstration plans and technology roadmaps. We use our technical and engineering expertise and experience of wind turbine and other product development from early concept to series production – in some cases getting deeply involved in engineering decisions, changing the direction of product development.
We facilitate failure modes and effects analyses (FMEAs), reliability and OPEX assessments, and route to market risk reviews to help balance and focus technical and commercial resources in the most important areas. We help you track key indicators such as impact on the cost of energy and market changes during product development, so that you can react early.
We help with IP protection and freedom to act searches, putting you in touch with domain experts at the right time.
We identify funding sources, including export credit schemes, and help you access R&D tax credits.
We have contacts in many potential industry collaborators and clients and we can provide you with ‘soft landings’ with the senior contacts that you may otherwise never reach.
At any stage in product development, whether for multinational businesses, established suppliers, university spin-outs or micro SMEs, we work flexibly and energetically to accelerate your route to success.