Alex Russell thrives on solving client problems using actionable, data-driven insights. She uses her data science skills to help answer clients most difficult problems and gain knowledge across a range of sectors.
She drives BVGA’s market intelligence and insight work. This involves enhancing our in-house data with a wide range of data from different sources. As an experienced data scientist, she always processes data respecting client confidentiality and relevant data regulations. Her interpersonal skills make her adept at engaging with industry to gather insight.
She supports project delivery by turning data into insight for clients. She presents results from complex analysis in a clear and actionable way.
Alex applies her data expertise and experience to ensure BVGA and their clients get the best insight from data. She gathers, harmonises, validates and integrates data from a wide range of data sets from different sources.
She supports project delivery by presenting relevant data in clear and compelling ways to in-house, client and event audiences. She plays a key role in driving BVGA’s internal and external market intelligence provision
Alex joined BVGA in November 2020 and is based in our Glasgow office.