Understand your potential customers

Understand your potential customers

This is the next instalment in my Investing in innovation series of blogs. When engaging with your potential customer base, it is essential to understand your potential customers as much as possible. Not just their needs and challenges (as you might establish from a...
Market analysis tools and frameworks (continued)

Market analysis tools and frameworks (continued)

After the major interruption of the end of year break, followed by the challenge of returning to a busy in-box (and inevitable inertia of the January restart), it was long overdue to get this little series of Investing in innovation blogs back on track. In the last...
AR7 results – seven key things to consider

AR7 results – seven key things to consider

So, with 24 hrs to let the dust settle and a little reflection kick-in, what should we make of the AR7 results? It feels pretty unequivocal that we should be regarding the award of 8.4 GW of offshore wind in AR7 as a “good thing”. On the back of a fairly difficult 18...