Overview
In a pivotal effort to advance offshore wind in Japan, we delivered a Japan cost reduction study for offshore wind. We worked in collaboration with the Mitsubishi Research Institute (MRI) in Tokyo. We provided a robust, evidence-based insights to support both the Japanese Government and industry in setting cost targets.
The study focused on building a long-term vision for cost reduction. Drawing on our global experience, we developed a detailed model for Japan’s offshore wind sector. The Japan Wind Power Association (JWPA) and the Japanese Government, both adopted the proposed cost reduction targets and vision. The Government’s formal announcements echoed the scenarios outlined in the study.
The Japan cost reduction study included analysis of global cost reduction trends and cost-related challenges specific to Japan. It also had strategic recommendations to guide policy and industrial development. Working closely with MRI, BVGA supported stakeholder engagement efforts to build consensus around the proposed vision.
Key challenges
- Building confidence within both government and industry
- Understanding the distinct characteristics of Japan’s energy market, geography, and industrial base
- Facilitating effective collaboration across language, cultural, and regulatory differences was essential.
Key impact
- Japanese Government adopted the cost targets and long-term vision proposed in the study
- JWPA incorporated the Japan cost reduction study’s 90 GW by 2050 ambition into its public communications
- Findings formed the basis of a sustained dialogue between the public and private sectors
- CEO of the Global Wind Energy Council (GWEC), who described it as the “most successful policy intervention GWEC has ever had.”
BVGA team
Bruce Valpy
Alun Roberts
