February 2026 Newsletter now available

February 2026 Newsletter now available

February 2026 Newsletter Our latest newsletter is now available. You can read about our work on the socio economics of offshore wind in India, how Scottish companies can compete in international offshore wind markets and a refresh to OWIC e-learning modules. There are...
Understand your potential customers

Understand your potential customers

This is the next instalment in my Investing in innovation series of blogs. When engaging with your potential customer base, it is essential to understand your potential customers as much as possible. Not just their needs and challenges (as you might establish from a...
Market analysis tools and frameworks (continued)

Market analysis tools and frameworks (continued)

After the major interruption of the end of year break, followed by the challenge of returning to a busy in-box (and inevitable inertia of the January restart), it was long overdue to get this little series of Investing in innovation blogs back on track. In the last...