Business strategy

We work with businesses, investors and owners to develop growth strategies, inform investment decisions and optimise operating projects and portfolios.

We have helped energy majors and multinational suppliers define and put in place wind energy strategies.

We have provided strategic direction to a wide range wind energy businesses. Turbine suppliers, fabricators, manufacturers, vessel operators, software firms, consultants, innovators, and service providers of all shapes and sizes have benefitted from our advice.
We have helped hundreds of companies through public and privately funded supply chain support programmes.

Our due diligence advice looks beyond the obvious. We use our industry knowledge and long-term experience to unearth risks and opportunities.

Our strategic and first-hand practical expertise in the operational phase of wind energy projects has helped utilities and independent wind farm owners. We have helped optimise asset management capability, upgrade portfolios, and make life-extension decisions to maximise lifetime value of investments.

We apply well-established strategy consulting tools including obtainable market forecasting (TAM SAM SOM), Porter’s five forces, SWOT, and business canvas modelling. We combine these tools with deep domain knowledge.

Our in-house market intelligence system provides insight and informs the strategic advice. We interrogate large, multidisciplinary data sets. We supplement data analytics with a creative and inquisitive approach to uncovering truths.

The work that we do for governments and developers enhances the advice we deliver to clients. Our work for governments keeps our finger on the pulse of national ambitions and regulatory frameworks. We understand what governments want and what levers they can pull. Our work for developers keeps us close to commercial dynamics across the industry. This gives us clarity about developers supply chain needs.

Key people:

Neil Douglas

Graham Gow

Charlotte Dick

Charlotte Dick

Patrick Browne

Victor Baudrenghien

Market and technology strategy

Defining market entry, growth and investment strategies for the supply chain, investors and developers

Supply chain strategy

Understanding market opportunities and constraints, identifying strengths and weaknesses, and informing strategic decisions

Operations, maintenance, and service strategy

Supporting asset owners in driving innovation, reducing costs, and maximising value

due diligence

Due diligence

Enhancing strategic investment decision making with robust analysis and first-hand insight tailored to specific investment risks and opportunities

Market and
technology strategy

Defining market entry, growth and investment strategies

Our market and technology strategy services deliver clear, actionable insights and direction. We define business plans, route to market and investment strategies. Robust intelligence, data analysis and industry expertise drive our work. Our technical, market and cost understanding provide both big picture and detailed perspectives.

We take the time to understand our client’s ambitions, capabilities and perspective. Seniors in our team are fully involved throughout. Our strategy work addresses commercial, regulatory, competition, and technology risks and opportunities.

We work with client teams through the definition phase and stay involved through to implementation. We start by putting key questions and hypotheses on the table. We challenge, tell things straight and listen to client concerns.

The strategies we develop include clear and actionable implementation plans. Our clients are able to respond to evolving and uncertain conditions with confidence.

We have access to an extensive market intelligence data system. We deliver real-time, data-driven insights that enhance decision-making at every stage. Our clients rely on us to provide clear opinions. Our opinions use focussed analytics tempered by decades of wind industry experience. Our views deliver validation and challenge when our clients need it most.

Over the years, we have helped hundreds of suppliers find their way forward in the wind energy sector. Each had their own needs and basis for key decisions. You can trust us to talk straight and work flexibly.

Market and technology strategy case studies

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Offshore wind market entry strategy

Offshore wind market entry strategy

Supported two majors to develop and implement offshore wind market entry strategy based on distinct development and supply chain strategies, engaging with board level executives

Supply chain
strategy

Navigating supply chain dynamics

We deliver supply chain strategies for project developers and suppliers that deliver actionable insight and a competitive edge.

Our supply and demand modelling addresses potential supply-chain bottlenecks before they impact project timelines or profitability.

We identify emerging risks and opportunities in uncertain times. We consider the impacts of carbon markets, tariffs, geopolitics and commodity price fluctuations.

Our analysis is always grounded in a realistic understanding of what is achievable.

Supply chain strategy case studies

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Floating supply chain strategy

Floating supply chain strategy

Provided strategies to reduce the risks and uncertainties around supply chain constraints, including details for the most promising ports and the gaps that remained to be closed at each

Operations, maintenance,
and service strategy

Optimising operational strategies

Our practical, long-term operations, maintenance, and service (OMS) advice enables our clients to optimise their generating assets. We define OMS strategies that drive efficiency, mitigate risk and deliver increased value.

Our expert analysis identifies operational risks and inefficiencies. We analyse all aspects of OMS functions and deliver actionable solutions to enhance performance. We bring hands-on experience of the realities of day-to-day wind farm operations.

We provide advice that helps asset owners to make the right technology choices and define long-term strategies. We focus on increasing the lifetime value assets using powerful modelling tools and practical understanding of potential savings.

Founded on decades of hands-on experience of international wind farm operations, our advice is practical and proven.

Operations, maintenance and service strategy case studies

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Asset management strategy

Asset management strategy

Strategic analysis of operator’s capability, asset portfolio, data systems, and working processes to define a strategic implementation plan to take servicing in-house

Due diligence

Informing robust investment decisions

 

Our due diligence advice supports investment decisions. Institutional investors, debt providers, infrastructure funds, national investment banks, international development banks, private equity houses and trade buyers have all benefitted from our work.

We support transactions with market evaluation, revenue forecasting and risk analysis. We analyse risks, market dynamics and capabilities to develop a detailed picture of risk and opportunity.

Our due diligence services give investors and lenders clarity to make confident decisions. We collaborate with transaction teams to provide applicable wind industry insight.
We draw on decades of industry knowledge and a huge network of trusted contacts to provide investment advice.

We are a trusted technical partner that challenges assumptions, uncovers hidden risks and creates value.

 

due diligence

Due diligence case studies

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Acquisition due diligence assessment

Acquisition due diligence assessment

We undertook detailed buy-side market and regulatory risk analyses, competitor landscaping, stakeholder engagement and revenue projections. Participated in management interviews, and acquisition strategy sessions.

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Due diligence on EWT wind turbine project

Due diligence on EWT wind turbine

We identified and reported on risk issues relating to the TSA, MSA and AEP. Our report provided the client with the rigorous insight to review, measure, and mitigate potential project risks.